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Baniyaa€”a derivative of the Sanskrit word Vanij, is a term synonymous with Indiaa€™s trader class. Over the decades, these capitalists spread their footprint across vast sectors of the economy from steel and mining to telecom and retail. And now even e-tail. Nikhil Inamdara€™s Rokda features the stories of a few pioneering men from this mercantile communitya€”Radheshyam Agarwal and Radheshyam Goenka, founders of the cosmetic major Emami; Rohit Bansal, co-founder of Snapdeal; Neeraj Gupta, founder of Meru Cabs; and V.K. Bansal, a humble mathematics tutor whose genius spawned a massive coaching industry in Kotaa€”amongst others. Through the triumphs and tribulations of these men in the epoch marking Indiaa€™s entire post independence struggle with entrepreneurshipa€”from the License Raj to the opening up of the floodgates in 1991, and the dawn of the digital eraa€”Rokda seeks to uncover the indomitable spirit of the Baniya.others into the names of drivers if the vehicle was four years old. ... like a mobileApp withan InstaPay option, card payment facilities, automated ebills, trip tracker servicesfor women safety etc. ... Plus for the premium consumer and Genie Cabs around mid2013, a small, pocket friendly tourist cab service, catering to the midsize.

Author: Nikhil Inamdar
Publisher:Random House India - 2014-10-20

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